Contact Our Communications Team
Are you a member of the media? You can contact us using the information below to receive general public relations resources and media assistance.
Communications Manager, Southern California Group
The department’s hours are 8 a.m. to 5 p.m. Monday through Friday. After office hours, call the hospital’s main number at (714) 993-2000 and then “O” for the operator. That person will page the marketing staff member on call.
Releasing information to the mediaThe Health Insurance Portability and Accountability Act of 1996 (HIPAA) mandated regulations that govern privacy standards for healthcare information. HIPAA regulations specify the purpose for which information may and may not be released to the media without authorization from the patient.
The Media & HIPAA: Guidelines for the MediaThe Health Insurance Portability and Accountability Act of 1996 (HIPAA) mandated regulations that govern privacy standards for healthcare information, effective April 14, 2003. HIPAA regulations specify the purpose for which information may and may not be released without authorization from the patient. Placentia-Linda Hospital follows these standards. The following is a brief outline of those regulations and a guideline of what the media can expect when working with the public relations office at Placentia-Linda Hospital. Any questions regarding the information below can be directed to the hospital spokesperson at (714) 524-4851. You are also encouraged to review more details of these regulations in the “Guide to Release of Patient Information to the Media” provided by the California Healthcare Association.
• The hospital’s primary responsibility is to the patient.
• The hospital staff/spokesperson may release a patient’s one word condition (“undetermined,” “good”, “fair”, “serious”, “critical” or “treated and released”, “treated and transferred”) and location within the hospital, ONLY IF (1 THE INQUIRY INCLUDES THE PATIENT’S FULL NAME and 2)IF THE PATIENT HAS NOT OBJECTED TO OR REQUESTED A RESTRICTION ON RELEASE OF INFORMATION. No further information may be released without the consent of the patient or the patient’s guardian. This includes the details that lead to the patient’s arrival at the hospital.
• Definitions of patient condition:
- Undetermined. Patient is awaiting physician and assessment.
- Good. Vital signs are stable and within normal limits. Patient is conscious and comfortable. Indicators are excellent.
- Fair. Vital signs are stable and within normal limits. Patient is conscious, but may be uncomfortable. Indicators are favorable.
- Serious. Vital signs may be unstable and not within normal limits. Patient is acutely ill. Indicators are questionable.
- Critical. Vital signs are unstable and not within normal limits. Patient may be unconscious. Indicators are unfavorable.
- Treated and Released. Patient received treatment but was not admitted.
- Treated and Transferred. Received treatment. Transferred to a different facility.
• The following requires written consent from the patient:
- Any condition report beyond a one-word description.
- Photographs of the patient.
- Interviews with the patient.
• Placentia-Linda Hospital may deny the media access to the patient if it is determined that the presence of photographers or reporters would aggravate the patient’s condition or interfere with patient care.
• Placentia-Linda Hospital may deny the media access to any area at our discretion, including but not limited to, operating rooms, intensive care units, maternity units, emergency departments and nurseries. This also includes any other service of the hospital, that may not be directly located on the campus of the hospital.
• A representative of the Placentia-Linda Hospital’s public relations/business development must accompany the media at all times while they are on the hospital’s campus or at any hospital service not located on the campus. The hospital’s security department will ask any unescorted media to leave the grounds.
• No information will be released regarding minors without the consent of the guardians.
• Federal law prohibit hospitals from releasing any information regarding a patient being treated for alcohol or substance abuse.
• Patients may request that no information at all be released to the media and the Hospital staff will respect that request.
• It is not the responsibility of the hospital to provide information as a “matter of public record”. In situations that are reportable by law to public authorities such as law enforcement agencies, the coroner or public health officer, inquiries will be directed to the appropriate public authority.
HIPAA privacy standards establish a minimum acceptable threshold. Placentia-Linda Hospital will remain very cautious about releasing information about any patient associated with the commission of a crime or where the safety and security of both patients and hospital personnel may be jeopardized.